Press release / 2019-03-07

Hitta.se acquires the online booking marketplace Bokadirekt

Hitta.se continues to build Sweden’s largest marketplaces for online booking services

Hitta.se has acquired Bokadirekt to create Sweden’s largest online marketplace for health & beauty. Hitta.se and Bokadirekt will together offer 1.4 million bookable appointments monthly to their more than 4 million visitors. The largest owner in Bokadirekt prior to the deal was the Sixth Swedish National Pension Fund.

Bokadirekt logo

– Through the combination with Bokadirekt, we offer the best marketplace for health & beauty in Sweden. We offer our salons a complete full-service solution with a bookable calendar, payment solutions, statistics and marketing. At the same time, all our visitors have the opportunity to easily book and pay for treatments, says Stefan Tocca, Head of Strategy at Hitta.se.

Bokadirekt, together with the previous acquisition of Itsperfect, will double the number of bookable appointments in health & beauty to more than 1.4 million, creating a total booking value of over SEK 700 million monthly. At the same time salons can increase their sales by making it possible to book via Hitta.se and Bokadirekt’s marketplaces, which together reach over 50% of Sweden`s population every month.

– Together with Hitta.se, we will become the most comprehensive and business-critical partner for companies within health & beauty industry in the Swedish market, says Christian Fricke, CEO of Bokadirekt.

Hitta.se’s strategy is to become the best partner for Swedish small and medium-sized companies, by offering products that simplify the day-to-day running of their businesses and increase sales.

– Hitta.se will become the best link between Swedish small and medium-sized companies and their customers. During the past year, we have launched Hitta Offert for services such as carpentry jobs, cleaning and moving. We have also acquired Itsperfect, which is a complete business system for the health & beauty industry. The acquisition of Bokadirekt is an important step to serve all the needs of the health & beauty industry, says Hitta.se’s CEO Joakim Lundqvist.

For further enquiries, please contact:Stefan ToccaHead of Strategy, Hitta.seTel: +46 72 289 81 98Email: stefan.tocca@hitta.se

Christian FrickeCEO, BokadirektTel: +46 70 988 66 61Email: christian.fricke@bokadirekt.se

About Bokadirekt

Bokadirekt is the fastest way to health & beauty. Bokadirekt services nearly 13,000 specialists in the health & beauty, with a combined annual turnover of SEK 5 billion, through a service offering which includes bookings, payments and online marketing tools.

About Hitta.se

Hitta.se is Sweden’s local marketplace that helps consumers more easily connect and transact with local businesses across all industries by providing them with deep and high-quality local information about companies, people and places. At the same time, Hitta.se provides businesses with a range of innovative customer acquisition and transactional services to simplify the way they run their businesses, attract customers and increase sales.

Hitta.se was founded in 2004 and currently has about 200 employees with offices in Stockholm, Gothenburg, Helsingborg, Östersund and local branches in 14 different cities around Sweden. Hitta.se is a household brand and established as one of Sweden’s largest websites with over 4 million unique visitors per week.